CURIOSITY: aporia & ikea
Stand your ground
With the world largely being homebound since March of this year, many have been using this as an opportunity to change their space. It is, of course, the privileged who are safe at home (not stuck at home or scared at home) and equipped to develop their homes to meet their evolving needs.
Ikea, regarded as the “go-to store for the masses with empty rooms to fill and life-stages to adapt to”, was expected to profit from this trend but, instead, suffered as it temporarily closed stores and failed to adapt to ecommerce practices. However, it’s said to be taking a ‘post-pandemic gamble’ and will be opening 50 new stores in cities (particularly in the UK).
What makes this surprising is that: 1) online shopping — not in-store visits — is booming, and 2) people have migrated away from cities to the suburbs, the country, and to the coast. In addition to this, Ikea stores across the UK will be hosting an initiative in which customers can sell their used furniture back to Ikea for up to 50% of the original price. The intention is to “help customers take a stand against excessive consumption”.
This article was published on Marklives
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